Yahoo is backing a cycling team. I don't know why ? but they're doing it. And today their passion got a little boost: from Google.
Google is announcing tomorrow at the National Bike Summit in Washington, DC that Google Maps will now include biking directions in the U.S. Apparently, this was the most-requested feature for the service, as some 57 million Americans ride bikes.
More bad news for an already bullet-riddled MySpace: three key employees have left the company to join Gravity, a cross-town startup founded by former MySpace COO Amit Kapur, SVP Steve Pearman and SVP Jim Benedetto.
We covered Gravity's launch in December 2009.
The three MySpacer's are Chief Software Architect Chris Bissell (we previously reported Bissell's resignation), Chief Systems Architect Dan Farino and Development Manager Robbie Coleman.
A new study by Comscore will be released on Wednesday that may give hope to social gaming startups trying to monetize users. 35% of the survey respondents said that they engage in "marketing actions" to earn virtual currency (such as watching a video, filling out a survey, etc.), and 53% said they be willing to consider marketing action for currency if given the choice.
The study was conducted by Comscore, sponsored by Offerpal, and included responses from 799 Comscore panelists who play games on social networks at least once per month. 54% of panelists play games at least daily.
This is good news for game developers who've had their monetization choices somewhat fenced in over the last few months. Gamers 25-34 are the most likely to earn virtual currency for marketing actions, according to the study - 71% of panelists in that age group said they are "very likely" to consider this.
With SXSW starting Friday in Austin, Texas, every location-based service out there is right now finalizing updates that they hope will be the one that gets them used more than all the others. Loopt, is betting on events integration.
The latest version of the app, due to hit the App Store tomorrow will feature a new Pulse tab. Here you'll find events populated from a ton of sources including the live music tracker SonicLiving (SXSW is first and foremost a music event, after all) and most notably, Facebook. This pre-population is important, because it means the events will already be in the system so users won't have to do anything other than share it with friends, or check-in if they're going. The feature also uses you current location to show which events are happening around you at any given moment that a lot of people are at.
More bad news for an already bullet-riddled 
A new study by Comscore will be released on Wednesday that may give hope to social gaming startups trying to monetize users. 35% of the survey respondents said that they engage in "marketing actions" to earn virtual currency (such as watching a video, filling out a survey, etc.), and 53% said they be willing to consider marketing action for currency if given the choice.
The study was conducted by Comscore, sponsored by 
With SXSW starting Friday in Austin, Texas, 
